1. The May 2015 issue of Fast Company profile's Disney's attempt to completely reinvent the guest experience at their theme parks. The initiative was 'green lit' in February 2011 and was centered around the use of technology, specifically the park wristbands as a part of the MyMagic+ project.
The project started out as a grand vision of using the wrist band to not only get a fast pass to the best rides but create a digital infrastructure that allowed all park employees to create a tailored experience for each individual guest. However after many setbacks along the way it has found only limited usage and primarily as to buy things at the park.
The article chronicles the political struggles inside Disney that challenged the project's original vision and has ultimately prevented the project team from getting the types of ROI that were possible. Some of the quotes from the article that highlight these political struggles include:
"Franklin managed to get some teams to collaborate well on the project, but most describe the internal politics as fierce."
"Other divisions expressed themselves passive-aggressively. "They might see a problem coming, but they don't do anything about it, like, 'Let them figure it out!' says a former Disney manager. 'Then, late in the game, these folks came in going. We knew this was going to be a problem.' We were like Really? Where have you been for the last three and a half years?!?"
"The endless finger pointing and glory hogging slowed the ambitious project. "Almost half the work was to support a political situation," says one executive at an NGE partner company. "At the beginning, we could move really rapidly, but when it got public within Disney, it changed the way we worked. It became more about fighting to survive another day."Reading these quotes bring to mind my experiences as a business sponsor for a large multi-year, multi-million $ project that I lead a few years ago. I am sure my experiences and Disney's are not isolated examples and the role that politics plays in creating an organization that is driven by fear is universal.
