Perhaps this speaks to some men, but honestly it makes me never want to buy a Schick razor - EVER. The message is that it is OK to present yourself as someone you are not in order to get the job. But what happens when after a few days on the job he and his manager realizes that culturally he isn't a good fit or that he has to compromise more than just his hair in order to be successful at this company?
It is yet another sad attempt by marketers to tell us we need to act a certain way to get ahead in business and it is patently false. And unfortunately it is another in a long line of examples recently that show how advertisers continue to chase some idea about who we are as consumers that just doesn't line up with our real values.
The Wall Street Journal ran an article in January about this tweet from Denny's in September of 2014. According to the article,
"The message, which to teens translates to "these hash browns are on point," garnered almost 30,000 retweets and was seen in the advertising industry as something of a social media marketing masterstroke. Taco Bell & IHOP later sent out their own tweets using the phrase "on fleek" looking to get in on the action."The article goes on to discuss that while these examples may generate some buzz it also has the opportunity to 'provoke eye rolling' for the obvious attempt at trying to act cool. The problem is that consumers see straight through weak attempts to be something that you aren't. This example is punctuated by the sad copy cat nature of Taco Bell and IHOP's attempt to use the same phrase later the same day. It is all akin to your dad using some slang term that is an obvious break from character and only serves to prove how out of touch he really is with your culture.
