Weekly Brave Update - Chip Kelly, Campbell's Soup Edition

This week I am focused on examples of brave leadership in two industries that nearly all of us have experiences with - food and football.

First lets start with Chip Kelly & the Philadelphia Eagles. There was a great story this past week in Sports Illustrated about Chip's overhaul of the Eagles. While the jury is still out on the effectiveness of his complete overhaul of the team - one thing that is confirmed is Chip's bravery. In fact the title of the article is "Chip Kelly's fearless coaching mind."

Despite presiding over arguably two successful seasons that culminated in 10-6 records, he went 'all in' on his vision for success this past offseason. He let walk or traded his top 3 offensive weapons, including his starting quarterback, and made some big name free agent signings. Listening to sports talk radio during the free agency period you would think that everyone was bi-polar based on the daily reactions to Chip's moves.

You might be thinking 'why are we talking about sports on a business blog?' but coaching an organization like the Eagles is as complicated as being the CEO of any Fortune 500 company and we can find some strong lessons in Chip's mindset toward fearless management.

"Either Kelly is a forward-thinking genius, in the mold of Bill Walsh, Jimmy Johnson and Bill Belichick—or he’s just another coach who never should have left the college ranks. Whichever it is, the word bold doesn’t begin to define the transformation that Kelly has put his team through this off-season, his second since jumping from Oregon to the NFL."

Part of what makes his moves so bold is the fact that he has a very clear vision for his team and is confident in knowing the types of personnel he needs in that system to be successful.

“Certainly he has his strategy and the way he wants to build his team,” says Stephen Jones, executive vice president of the Cowboys. “You’ve got to respect him for that. He seems very convicted in how he wants to do his roster.” At every position he knows exactly what type of player he wants, from physical description to mental makeup."

This vision and understanding of who the organization is and complementing that with the right personnel is the hallmark of a truly brave organization. Another key aspect of corporate cultures that operate in a brave way instead of out of fear is that they are not easily influenced by the media. Despite a preponderance of critics of these moves Chip has been undaunted. Not in a way that is stubborn but in a way the conveys confidence in his strategy and what he wants to accomplish. According to the article,

"It’s impossible to say whether Kelly’s method will thrive long-term in the NFL, but he’s made all the right moves at every level of his career while naysayers shook their heads and said, That’s not the way things are done. He sets his own course and, so far, it’s been one that everyone else ends up following."

Secondly, there was a great in-depth look at the rapidly evolving US food industry in Fortune Magazine. The article provides a great summary of the wrenching changes that are accelerating in the way Americans buy food that is having massive implications on how food is grown, processed, marketed and sold.

Weekly Roundup - May 18

This is our latest installment in our weekly series on fear in the marketplace and specifically how to be Brave in business decision making. Each week we post a few reads along with a synopsis of a few current business stories and how executives and managers are letting fear play out in decision making.

1. Recently Bud Light ended up with a black eye and controversy on its hands with a beer label with the tag line 'The perfect beer for removing 'no' from your vocabulary for the night.'

Despite using possibly one of the worst ideas ever, (especially in light of recent high profile cases of domestic violence such as Ray Rice in the NFL) what was potentially even more startling was the fact that this label was green lit only after going through 5 approvals inside Anheuser-Busch including marketing, legal, corporate social responsibility division and an advertising code committee.

At Corporate Bravery we talk often about the role that hierarchy and internal compliance teams have on creating fear in corporate decision making and this is a classic example. Even when pressed on how it decided against a recall their response was that the bottles didn't 'pose a health or public-safety concern'. The response shows that the culture isn't strong enough to allow individuals to use their best judgement and instead it is easier to hide behind protocol and layers of bureaucracy.

The article goes on to mention how AB InBev 'spread the blame' first to its advertisers BBDO for writing the label and then to the US Alcohol Tobacco Tax & Trade Bureau. The latter is laughable since the government agency can't possibly regulate stupidity.


2. In the lead-up to the NFL Draft I ran across an interesting take on how teams draft quarterbacks that is an interesting corollary to what often-times happens in our business organizations.

The article in the Wall Street Journal talks specifically about the quarterback position and how the position has evolved tremendously in the past decade but NFL teams continue to want to force those being drafted into the position in the NFL into a certain type of quarterback. To summarize the NFL's track record on innovation the article says, "True aficionados of football strategy would roll their eyes at the NFL game. It was, for all its revenue and viewers, not the place for innovation."

You Can't Regulate Culture

Reading this article from the Wall Street Journal from January 2015 entitled As Regulators Focus on Culture, Wall Street Struggles to Define It I was struck by how out of touch management and regulators are in defining and creating a positive and effective work culture within the banking industry.

The problem with this focus and struggle with culture is that it is driven by a desire to avoid future regulatory problems rather than a real interest in creating an environment that is engaging for employees where they might actually enjoy spending a significant part of their daily lives.

Some of the typical things that have characterized bank cultures include being one of the last industries to have a strict dress code, oftentimes requiring a logo lapel pin to be worn at all times. Banks have typically had very hierarchical organizational structures where the running joke is everyone has a Vice President title. Banks have typically lacked flexibility in working time and location and have been rigid with other aspects of work environment.

Other things about typical bank culture is bank hopping. It is not uncommon for many in management at banks to have worked at several different banks within a 5 or 10 year span as that was the path to greater financial rewards. Taking a book of business to another bank is rewarded.

These aspects and more show up in turnover numbers. When I worked for a large regional bank in the 2000's the turnover rate for the entire bank of 20,000 employees consistently ran in the high 20% to low 30% range. This study on turnover rates in late 2012 showed that the banking industry as a whole had one of the highest turnover rates of all industries.

One of my favorite lines from this article says "regulators acknowledge that culture is a difficult thing to measure". This led banks to measure things like how often employees go to happy hour or how they score on a happy to grumpy ratio. This is measured by defining happy employees as those who say they are satisfied and are more likely to act ethically. Satisfaction is way different than engagement and being happy may just mean they are well paid - again incentivizing the very behavior they are trying to root out.

The article also mentions that the industry is spending millions on workplace consultants specializing in how to measure culture including the use of surveys to tease out attitudes around pay being the best measure of success. When I asked a friend in the banking industry, specifically branch management, about this he indicated that no one answered these surveys honestly because no one wants district and regional managers in the branch. The fear of additional scrutiny and oversight invalidated the results but made management feel better about how well they are doing with culture when in fact fear was driving the behavior.

According to the article, one consulting firm hired by a bank determined it was a red flag when employees used the term 'workaround' in internal communications because it indicated a willingness to bypass set rules or policies. If you have ever worked in a bank you would know it requires work arounds of large and unwieldy systems and bureaucracies just to serve the customer. Well intentioned employees now flagged as possible threats - sounds like a good culture inducing policy to me.