Picture from the Derek Jeter Facebook page
On February 12, 2014 Derek Jeter announced his retirement after the coming season via a Facebook message that read almost as a love story between a great baseball player and the team, city and sport that gave him so much. The well written announcement received accolades across the media landscape for its truly representative expression of who Derek Jeter is - its true authentic voice. It was a rare gem in a world that has carefully crafted PR spun messages that have been written by PR firms and reviewed by 13 attorneys prior to submitting to the world. It was a real breath of fresh air. There was no fear behind the message. No concerns about legacy and trying to shape, with a final message, about how history should view Derek Jeter. Just a heartfelt expression of a full career and a desire to grow in different ways as a person.
Read the full statement here:
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